Email MarketingMarketingAutomation

MailerLite

Simple, affordable email marketing

Plan information: Free up to 1,000 subscribers, paid from $9/month
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What is MailerLite?

MailerLite is simple, affordable email marketing. MailerLite is the best budget-friendly email marketing platform, offering a generous free plan and affordable pricing as you grow. With a clean, modern interface and solid automation features, MailerLite gives you 80% of what expensive platforms offer at 20% of the cost.

Pricing

$9/month - includes a free plan with basic features

Best For

budget-conscious sellers wanting quality email marketing, new shops building their first email list, and sellers wanting modern interface without high cost

MailerLite helps Etsy sellers build and nurture their customer email lists. Learn more about email marketing strategies for Etsy in our comprehensive guide.

Our Honest Review

MailerLite is the best budget-friendly email marketing platform, offering a generous free plan and affordable pricing as you grow. With a clean, modern interface and solid automation features, MailerLite gives you 80% of what expensive platforms offer at 20% of the cost.

Learn more about email marketing for Etsy sellers in our guide.

What Works

  • Most generous free plan - 1,000 subscribers, 12,000 emails/month
  • Lowest pricing - $9/month for up to 1,000 subscribers on paid
  • Clean, modern, intuitive interface
  • Strong automation features even on free plan
  • Landing pages and websites included
  • Excellent deliverability rates
  • Digital product selling capabilities
  • No daily sending limits on free plan

What Doesn't

  • Fewer integrations than major platforms
  • Less robust analytics than Klaviyo
  • Limited e-commerce specific features
  • Smaller template library
  • Support primarily email-based (no phone)

Key Features

Email marketing and automation
Drag-and-drop email editor
Landing page builder
Website builder
Signup forms and popups
A/B testing
Segmentation and personalization
Digital product delivery
Email surveys and quizzes
Auto-resend to unopens
Template library
Basic e-commerce integrations

Best For

MailerLite is particularly well-suited for:

  • Budget-conscious sellers wanting quality email marketing
  • New shops building their first email list
  • Sellers wanting modern interface without high cost
  • Digital product sellers (MailerLite can deliver files)
  • Small to medium shops (under $5K/month revenue)

Ready to Try MailerLite?

Free up to 1,000 subscribers, paid from $9/month - See if it's right for your business

Visit MailerLite

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Testing & Review Disclosure

This is an editorial overview of MailerLite. It does not document a hands-on test. Check the provider’s current features and terms before subscribing. Links to MailerLite are affiliate links - if you purchase through our link, we may earn a commission at no extra cost to you. See our About page for our editorial approach.

MailerLite FAQ

Common questions about features, pricing, and results

Our catalog lists: Free up to 1,000 subscribers, paid from $9/month. Confirm the provider’s current billing period, plan limits, taxes and cancellation terms before buying.

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