Klaviyo
Email and SMS marketing built for e-commerce
What is Klaviyo?
Klaviyo is email and sms marketing built for e-commerce. Klaviyo is the most powerful email marketing platform for e-commerce, with deep analytics, advanced segmentation, and proven revenue-driving automations. Starting at $20/month, it's best for established etsy shops doing $2k+/month revenue.
Our Honest Review
Klaviyo is the most powerful email marketing platform for e-commerce, with deep analytics, advanced segmentation, and proven revenue-driving automations. While it is pricier and more complex than basic email tools, serious Etsy sellers using Klaviyo report the highest ROI due to its sophisticated data-driven approach.
What Works
- Most powerful e-commerce email platform - built specifically for online sellers
- Deep analytics and revenue attribution - see exactly what emails drive sales
- Advanced segmentation - target customers based on purchase behavior
- SMS marketing included - multichannel campaigns
- Prebuilt e-commerce flows (abandoned cart, post-purchase, win-back)
- Integrates with Etsy and 300+ platforms
- Predictive analytics - identify high-value customers
- A/B testing and optimization tools
What Doesn't
- Expensive as list grows - highest pricing of major platforms
- Steep learning curve - lots of features can overwhelm beginners
- Overkill for very small shops (under $1K/month revenue)
- Email design interface less intuitive than some competitors
- SMS costs extra based on volume
Key Features
Best For
Klaviyo is particularly well-suited for:
- Established Etsy shops doing $2K+/month revenue
- Sellers serious about maximizing email ROI
- Shops with repeat purchase products
- Data-driven sellers who want deep analytics
- Businesses ready to invest in advanced marketing automation
Ready to Try Klaviyo?
Free up to 250 contacts, paid from $20/month (scales with list size) - See if it's right for your business
Visit KlaviyoAffiliate link - we may earn a commission at no extra cost to you
Testing & Review Disclosure
This review is based on hands-on testing of Klaviyo. We tested the tool with real shop data and use cases. Links to Klaviyo are affiliate links - if you purchase through our link, we may earn a commission at no extra cost to you. This doesn't influence our review or ranking.