Klaviyo
Email and SMS marketing built for e-commerce
What is Klaviyo?
Klaviyo is email and sms marketing built for e-commerce. Klaviyo is the most powerful email marketing platform for e-commerce, with deep analytics, advanced segmentation, and proven revenue-driving automations. While it is pricier and more complex than basic email tools, serious Etsy sellers using Klaviyo report the highest ROI due to its sophisticated data-driven approach.
Pricing
$20/month - includes a free plan with basic features
Best For
established etsy shops doing $2k+/month revenue, sellers serious about maximizing email roi, and shops with repeat purchase products
Klaviyo helps Etsy sellers build and nurture their customer email lists. Learn more about email marketing strategies for Etsy in our comprehensive guide.
Our Honest Review
Klaviyo is the most powerful email marketing platform for e-commerce, with deep analytics, advanced segmentation, and proven revenue-driving automations. While it is pricier and more complex than basic email tools, serious Etsy sellers using Klaviyo report the highest ROI due to its sophisticated data-driven approach.
Learn more about email marketing for Etsy sellers in our guide.
What Works
- Most powerful e-commerce email platform - built specifically for online sellers
- Deep analytics and revenue attribution - see exactly what emails drive sales
- Advanced segmentation - target customers based on purchase behavior
- SMS marketing included - multichannel campaigns
- Prebuilt e-commerce flows (abandoned cart, post-purchase, win-back)
- Integrates with Etsy and 300+ platforms
- Predictive analytics - identify high-value customers
- A/B testing and optimization tools
What Doesn't
- Expensive as list grows - highest pricing of major platforms
- Steep learning curve - lots of features can overwhelm beginners
- Overkill for very small shops (under $1K/month revenue)
- Email design interface less intuitive than some competitors
- SMS costs extra based on volume
Key Features
Best For
Klaviyo is particularly well-suited for:
- Established Etsy shops doing $2K+/month revenue
- Sellers serious about maximizing email ROI
- Shops with repeat purchase products
- Data-driven sellers who want deep analytics
- Businesses ready to invest in advanced marketing automation
Ready to Try Klaviyo?
Free up to 250 contacts, paid from $20/month (scales with list size) - See if it's right for your business
Visit KlaviyoAffiliate link - we may earn a commission at no extra cost to you
Testing & Review Disclosure
This review is based on hands-on testing of Klaviyo. We tested the tool with real shop data and use cases. Links to Klaviyo are affiliate links - if you purchase through our link, we may earn a commission at no extra cost to you. This doesn't influence our review or ranking.
Note: The reviews below are illustrative examples based on common user feedback patterns and tool features. They are not from verified purchasers and are provided to help you understand typical user experiences with Klaviyo.
Example Reviews
Based on 68 reviews
Sarah Chen
Etsy Seller - Home Decor
November 15, 2024
Game changer for my Etsy shop
Klaviyo has completely transformed how I approach my Etsy business. The features is incredibly detailed and has helped me discover opportunities I never would have found otherwise. Highly recommend!
Mike Rodriguez
Full-time Etsy Entrepreneur
October 28, 2024
Worth every penny
I was skeptical at first, but Klaviyo pays for itself. My organic traffic has increased 40% since I started using the interface. The interface is intuitive and the data is actionable.
Klaviyo FAQ
Common questions about features, pricing, and results
Klaviyo can be worth it if you're serious about growing your Etsy business. Most users see improved search rankings and sales within 2-3 months of consistent use. Starting at Free up to 250 contacts, paid from $20/month (scales with list size), it typically pays for itself through increased visibility and conversions. We recommend trying it for at least 90 days to see meaningful results.