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Alura

All-in-one Etsy toolkit with email marketing

4/ 5
Starting at Free plan available, paid from $19.99/month
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What is Alura?

Alura is all-in-one etsy toolkit with email marketing. Alura positions itself as a comprehensive all-in-one solution for Etsy sellers, including SEO, email marketing, and review management. Starting at $19.99/month, it's best for sellers wanting all-in-one solution for seo and email marketing.

Our Honest Review

Alura positions itself as a comprehensive all-in-one solution for Etsy sellers, including SEO, email marketing, and review management. However, users report significant accuracy issues with keyword recommendations and technical reliability problems. The tool's broad feature set comes at the cost of SEO accuracy and stability.

What Works

  • All-in-one platform with email marketing and review management
  • AI assistant included (though generic, not Etsy-specific data)
  • Chrome extension for easy access
  • Data export capabilities
  • Multiple shop management

What Doesn't

  • Keyword accuracy problems - Suggested keywords don't match what real buyers search
  • No Etsy search volume access - Uses estimates, not actual data
  • Tag grading backfires - Relevant tags often get low scores
  • Technical issues - Random disconnects, sluggish load times, frequent crashes
  • Generated titles incompatible - Product titles created through Alura cause Etsy errors
  • Feature overload - Steep learning curve due to trying to do everything
  • AI assistant not trained on Etsy data like Marmalead's Marma

Key Features

Keyword research (accuracy concerns)
Product analyzer
Email marketing automation
Review management
Generic AI assistant
Chrome extension
Tag grader (reliability questioned)
Multiple shop support

Best For

Alura is particularly well-suited for:

  • Sellers wanting all-in-one solution for SEO and email marketing
  • Those needing review management tools
  • Shops managing multiple Etsy stores
  • Sellers willing to accept accuracy trade-offs for convenience

Ready to Try Alura?

Free plan available, paid from $19.99/month - See if it's right for your business

Visit Alura

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Testing & Review Disclosure

This review is based on hands-on testing of Alura. We tested the tool with real shop data and use cases. Links to Alura are affiliate links - if you purchase through our link, we may earn a commission at no extra cost to you. This doesn't influence our review or ranking.